Little Black Dress Initiative

The Little Black Dress Initiative (LBDI) is a fundraising campaign spearheaded by the Junior League of Greensboro as part of our mission to empower women in our community. Through it, we aim to bring awareness to and help alleviate the effects of poverty on the aging members of our community. Members will wear the same black dress every day and highlight their involvement through social media posts.

Wearing one dress every day for five days represents the lack of choices for the elderly in our community living in poverty. Wearing the dress is symbolic of standing in solidarity with those living in poverty because contrary to what some might think, poverty can look like any one of us. Our hope is that this initiative will help to humanize and give a voice to the faces of poverty, especially our aging community.

Currently, we are working with five community programs to address the needs of grandparents raising grandchildren, to train seniors on fraud prevention, offer food assistance to our aging neighbors who do not have enough to eat, and design activities for those in respite care. These projects are just the beginning of our multi-year commitment to aging.

Become a participant.

You don’t have to be a member of the JLG, we welcome anyone who wants to join us! Visit our Crowdrise page to sign up. Participants raise funds while wearing one black dress, or other black attire, every day for the week of March 4-8 to prompt conversation and highlight the effect of poverty on aging members of the community.


To give online, visit Crowdrise and select the member whose fundraiser you would like to donate through. Please note, there is a platform fee of 5% and credit card fee to 2.9% and $.30. You can give donations directly to a participant, or you can mail them to the JLG office (3101 W. Friendly Avenue Greensboro, NC 27408). Please make sure to note the participant you are supporting on your check for tracking purposes.


Spread the word on social media leading up to and during the campaign by sharing your fundraising page and by using the hashtag #JLGreensboroLBDI. Keep an eye on the JLG Facebook page for posts you can share on your profile.